FUSE Magazine Logo

As a group, we have decided to use this as the main logo that defines our magazine, which effectively establishes it as being a brand name. This logo appears to conform to the conventional presentation of music magazine names, as we have concluded from our research. 

The name "FUSE." is to be in sans serif font, as it conforms to conventional music magazine fonts, such as NME and Billboard. Audience research was conducted into deciding upon a font, by asking a selection of young people to choose their preferred sans serif fonts, out of a choice of 5. People seemed to like this font (Futura) the most, because it looks very conventional, so it can easily be recognised as a music magazine worth buying.

To be specific, the font chosen was Futura Condensed Extra Bold, and we made the choice of making the font this bold, to make it stand out to the audience, and engage them into purchasing the magazine. 

The use of colour symbolises the magazine's house-style, with our theme colours being red and black, and purple will also be used for the headlines to create an effective contrast that would be preferred by our target audience. 

A problem which may arise with the use of this logo, is the fact that it may not stand out enough from the image and the text. Therefore, I will have to add more text effects later on in the process of production.