Choosing A Font

When choosing the main font styles that would define our magazine, it was important to keep our target audience in mind, as we did with our magazine name. The fonts used can also be said to contribute towards giving our magazine a brand image. Therefore, audience research was needed when deciding what font would represent Fuse Magazine. 

When researching music magazines, the use of sans serif fonts appeared to be conventional. As a result, the group decided that in order to conform to the conventions of popular music magazines, it was important for the fonts to be sans serif, so that our target audience can recognise the magazine's genre, and appeal to them because of this. 

When surveying for the magazine's theme font, we decided to survey 20 students, who were all unaware of what the research was going towards. A majority of these students thought that Futura Condensed Extra Bold would be the kind of font that they would expect to see on a music magazine for young people. Because of this, we decided that this font would be the best to use for the Fuse logo, and as the theme font for our magazine, but the other popular fonts from our survey will also be taken into consideration for the use of headlines, as variation in font styles is conventional of music magazines as well.