^^ I think that a successful film is determined by the following beforehand, and how the audience has high expectations of a film, so they anticipate it more and therefore, the directors become more aware of what needs to be done to make the film successful, in order to satisfy this particular audience.
^^ Other interesting and innovative marketing campaigns for a film include the use of hashtags to create anticipation for films, showing distributors taking advantage of the increasing popularity in social media. This was used particularly well in The Dark Knight Rises, with the hashtag TheFireRises. As well as this, the increasing use of social media led to the graffiti hunt, which increased the following.
No comments:
Post a Comment