My Target Audience

My target audience for my music magazine will be teenage girls in Britain who take an interest in the Pop/Rock music genre. I have written up the results of a questionnaire that I did, which surveyed 30 British females that were 14-18 years old.

After conducting this questionnaire, I found that most females were reading American-based magazines, possibly because the amount of British-based magazines for this age group are quite limited, creating more of an opportunity for the introduction of my magazine. The fact that a lot of girls like the Pop/Rock music genre also contributes to the fact that there is a lot of opportunity for my magazine, and most magazines have very little features on British artists and British music. 

As well as this, most females enjoy fashion and gossip magazines alongside music magazines. Therefore, it would be good to incorporate features in the magazine that not only celebrate current British Pop/Rock music, but also establish and set trends which may appeal to British females, prior to their interests in style and being updated with the trends.

Also, the fact that this sample said they are appealed mainly by the artist featured on the cover of a music magazine emphasises the importance of the image, and the fact that the model must look stylish and eye-catching in order to appeal to my audience.