Choosing A Name

When establishing a name for the magazine, it was important to understand the target audience and what they would like to see. The target audience for this music magazine was decided to be the British youth, preferrably females, with the magazine featuring current, upcoming music within the Pop/Rock music genre. After a brainstorm of various possible magazine titles, the options were narrowed down to two - "Fuse" and "Spark". Since we were unsure, a survey was carried out amongst 20 female students in school, with 10 students from the Media class, and 10 who were completely unaware of the project, so that there was a fair balance between the types of people questioned. From the results, we concluded that "Fuse" was the most popular title, and this is possibly because it is more closely associated to the idea of music, and the exploration of different kinds. This clearly defined what the magazine wants to show, in relation to the discovering and appreciating of new and current music.