Overall, after research both
within and outside of my chosen magazine genre, I have gathered various generic and specific conventions of magazines.
In general, magazines
conventionally have very defined
house-styles to present the concept of their magazines as a brand image. Along with this, the images used are often mid-shots of recognised people within the media, which attracts the target audience, because it will most often be somebody that a person of that audience admires. The camera usually focuses on the eyes to make the cover seem more personal, because of the eye contact being created, and the
audience therefore feels engaged with the cover, for it attracts their
attention.
The celebrity usually draws attention by somehow contrasting with the
text surrounding the image, be it through costume or through general
presentation.
In terms of the content on
the cover, there are usually unique features that the target audience would be interested in. In the case of music magazines, the headlines feature stories on artists, music reviews and news, along
with competitions and free gifts. All of these combined together intend to win
over most people within the magazine's target audience, which is why they
proceed with buying it.
With a magazine aimed at teenage girls, the cover ought to have pops of colour alongside the established colour scheme, to bring an aspect of fun, so the target audience is
attracted to the different colours, and can easily highlight that the
magazine is aimed for them, because the varying in font sizes and colours is
unique to magazines of that age group.
For my magazine, it is
important for me to understand that conventions relating to the Pop/Rock genre
of music magazines have to be present, along with the fact that the
expectations of my target audience must be fulfilled.
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