Alexa Chung Vogue Cover

Besides music magazines, other magazine genres are important to analyse and take into consideration, in order to pick out specific aspects which differentiate the genres, as well as understanding how the use of design attracts the target audience, and how I can adapt this into my own work. 

The use of colour on this Vogue magazine cover is effective, because the theme colour is pink, which brings the intended sense of femininity to a women's fashion magazine. Despite the colour scheme changing with each issue of the magazine, Vogue still manages to maintain a house-style, giving the magazine a defined brand image, which women recognise all over the world as one of the top fashion magazines. Amongst my group, I would like to incorporate a defined house-style as well, possibly with a similar colour-scheme, to have our magazine defined by the use of colour as well as the use of the main, headline fonts. 

Image on this magazine cover is also another important aspect, because of the fact that the focus of the image attracts the audience to Alexa Chung's eyes and facial features, more than anything else within the shot. The eyes are also greatly emphasised, as though to connect with the audience with the use of eye contact, and engage them in what the magazine has to offer. The fact that the image has been presented like this creates a sense of aspiration for the target audience, in the sense that women will take in what the magazine is telling them about fashion, and adapt it into their own lives, and hope to feel as beautiful as how Alexa Chung is on the cover. 

Simply by looking at the cover, it is apparent that the magazine is for young females who take an interest in beauty and fashion, and trying to be "chic" and stylish, as most of the cover presents. The "girly" colours, along with a well-known fashion model, show the audience that the magazine falls into the fashion and beauty genre. 

Therefore, with my magazine, I must understand how different conventions must appeal to my target audience of young people in Britain, who take an interest in the dominating Pop/Rock music genre. This can be done through the use of colour and fonts, whilst maintaining the house-style. 

What I learnt from my Preliminary Task is that great consideration must also be taken in to the image, as it creates the main base for the magazine, and is the first thing that the audience notices, so it must effectively appeal to them as intended.